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Inc. Magazine Article - How to Drive Profits with Corporate Social Responsibility
Featuring: Warren Buffet and Jamie Dimon

Social responsibility is no longer optional

60% OF CONSUMERS

will pay more for products
& services from socially
responsible brands.

80% OF MILLENNIALS

prefer a socially conscious employer and
are 32% less likely to quit an employer
with social impact programs.

78% OF Investment Professionals

Increased their investment
in CSR-focused firms
in a recent study.

Corporate Social Responsibility Sponsorships: The Ultimate Nonprofit Guide

The OnMyWay Texting And Driving Foundation – A 501(c)(3) organization

Securing corporate sponsorships for nonprofits may seem like a daunting task to take on. After all, it involves doing research, appealing to companies, and following up to stay engaged.

It’s understandable that some nonprofits may choose to forgo corporate sponsorships. But these partnerships can prove to be invaluable sources of not just revenue, but also a positive social image and the foundation of important relationships.

A corporate sponsorship is a form of support nonprofits receive from corporations for an event or other project. The benefits are twofold: nonprofits receive the help they need to continue serving their missions, while the company receives tax deductions and a positive boost in their brand.

Corporate sponsorships can take many forms. Here are a few examples of the most common types:

Financial corporate sponsorships involve a company donating money to support an event.Financial

This is when a company donates money to sponsor an event or program. Generally, financial sponsorships consist of the nonprofits recognizing the company throughout various event materials, such as signage, merchandise, and online advertising.

An in-kind corporate sponsorship involves a company donating goods or services to an event.In-Kind

An in-kind sponsorship involves a company donating goods or services to an event or project. For example, a restaurant might provide catering services, or a spa may donate free spa packages as a raffle prize.

Media corporate sponsorships consist of a company paying for the cost of promoting the event.Media

Media sponsorships consist of a company paying for the cost of promoting the event. This could include radio promotions, TV ads, or printed advertisements.

Beyond typical corporate sponsorships, there are other forms of corporate giving that can help your nonprofit.

Corporate/Employee Giving

Beyond typical corporate sponsorships, there are other forms of corporate giving that can help your nonprofit. These include automatic payroll deductions, volunteer programs, and corporate matching gifts. 

1. Wells Fargo

Wells Fargo has sponsored 2.89% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #1 on the list of top corporate sponsors.

“We are proud of our legacy of serving and supporting those in need throughout the United States. We use our resources and expertise to address complex societal issues and pave a path to stability and financial success for the underserved.”

Corporate Giving Information

Wells Fargo offers both matching gifts and volunteer grants. The company matches up to $2,000 per employee at a 1:1 ratio.

2. State Farm

State Farm has sponsored 1.07% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #5 on the list of top corporate sponsors.

“With more than 19,000 agents around the country, State Farm is a committed member of your community and we welcome any opportunities that build our brand and tie into our marketing strategies on both a local and national level.”

Corporate Giving Information

State Farm offers both a matching gift program and volunteer grant opportunities. The company matches up to $3,000 at a 1:1 ratio for all types of employees and retirees.

3. PepsiCo

PepsiCo has sponsored 0.98% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #6 on the list of top corporate sponsors.

“At The PepsiCo Foundation—our company’s philanthropic arm—we believe that thriving communities can change the world. That’s why our Foundation has been investing in social impact since 1962, focusing on supporting the essential elements of a sustainable food system—helping to alleviate hunger, manage water and waste responsibly and support women to drive economic growth and food security.”

Corporate Giving Information

PepsiCo matches employee donations up to $10,000, with a minimum donation amount of $25. The company also offers a volunteer grant program.

4. US Bank

US Bank has sponsored 0.97% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #7 on the list of top corporate sponsors.

“Nonprofit donations and sponsorship are an integral part of our company’s philanthropic initiatives. In 2019, U.S. Bank contributed $34 million in corporate contributions and nonprofit sponsorships.”

Corporate Giving Information

US Bank matches up to $3,000 in donations made by active full- and part-time employees at a 1:1 ratio. The company also offers a “Dollars for Doing” volunteer grant program.

5. Bank of America

Bank of America has sponsored 0.92% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #8 on the list of top corporate sponsors.

“Through our regional U.S. sponsorships, we support the economic, social and cultural life of the places we live and work. We provide an extensive program of arts and sports sponsorships to help maintain vibrant, healthy communities.”

Corporate Giving Information

Bank of America offers matching gifts and volunteer grant opportunities. The company matches up to $5,000 in donations to most nonprofits at a 1:1 ratio.

6. Budweiser/Budlight (Anheuser-Busch)

Budweiser has sponsored 0.76% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #9 on the list of top corporate sponsors.

“Our purpose is to maintain our unwavering commitment to being good community partners and stewards, leading the way on environmental sustainability, responsible drinking, disaster relief, and the economic well-being of our communities.”

Corporate Giving Information

Anheuser-Busch’s matching gift program matches donations up to $5,000 per year at a 1:1 ratio.

7. Clif Bar

Clif Bar has sponsored 0.74% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #10 on the list of top corporate sponsors.

“From the volunteer work we do locally to the way we source ingredients globally, our commitment to the communities we touch is an important part of who we are.”

Corporate Giving Information

Clif Bar offers a matching gift program to active employees, matching up to $2,500 in donations at a 1:1 ratio.

8. The Coca-Cola Company

The Coca-Cola Company has sponsored 0.72% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #11 on the list of top corporate sponsors.

“The Coca-Cola Company is proud to have a long history of sponsoring major events, organizations and projects around the world.”

Corporate Giving Information

The Coca-Cola Company offers a very generous matching gift program. The company matches up to $20,000 in donations per employee at a 2:1 ratio.

9. Walmart

Walmart has sponsored 0.68% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #12 on the list of top corporate sponsors.

“We seek to create value in the communities around the world where we operate, strengthening them through local grants supporting programs that help them thrive.”

Corporate Giving Information

Walmart matches up to $25,000 in donations made by executive-level employees at a 3:1 ratio. The company also offers a volunteer grant program.

10. McDonald’s

McDonald’s has sponsored 0.67% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #14 on the list of top corporate sponsors.

“We show our commitment to helping others with programs such as Ronald McDonald House Charities® programs and the RMHC®/HACER® National Scholarships. And through involvement in youth sports, local charities, and events that inspire the world, it’s clear that giving back is an essential part of the way we operate every day.”

Corporate Giving Information

McDonald’s offers a very generous matching gift program, matching up to $10,000 in employee donations (depending on role) per year at a 1:1 ratio.

11. PNC Bank

PNC Bank has sponsored 0.65% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #16 on the list of top corporate sponsors.

“We proudly commit resources to community organizations that drive the success of our neighborhoods.”

Corporate Giving Information

PNC Bank matches donations made by full-time employees up to $2,500, at up to a 4:1 ratio. The company also offers volunteer grants.

12. Starbucks

Starbucks has sponsored 0.63% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #17 on the list of top corporate sponsors.

“It is our vision that we will help inspire our partners, customers, suppliers and neighbors to create positive change. To be innovators, leaders and contributors to an inclusive society and a healthy environment so that Starbucks and everyone we touch can endure and thrive.”

Corporate Giving Information

Starbucks will match up to $1,500 in donations made by active employees at a 1:1 ratio. The company also offers volunteer grants.

13. IBM

IBM has sponsored 0.55% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #20 on the list of top corporate sponsors.

“We help communities take on challenges big and small. IBM brings the power of its technology, resources, and people to help with initiatives around the world, from education to health.”

Corporate Giving Information

IBM matches up to $5,000 per institution per donor, to a total of $10,000 per year. The company also offers individual and team volunteer grants.

14. Allstate

Allstate has sponsored 0.48% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #21 on the list of top corporate sponsors.

“Since 1952, The Allstate Foundation has led national programs, partnered with national organizations and offered grants to local nonprofits to create innovative, long-term solutions for those in need.”

Corporate Giving Information

Allstate matches donations made by active employees at up to a 1:1 ratio. The maximum match amount is $500. The company also offers volunteer grants.

15. TD Bank

TD Bank has sponsored 0.47% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #23 on the list of top corporate sponsors.

“From Maine to Florida, TD Bank sponsors events, programs, projects, and activities that make a positive local impact.”

Corporate Giving Information

While TD Bank does not offer a matching gift program, the company provides $500 grants to nonprofits after their employees have volunteered at least 40 hours in a year with the organization.

16. Chevron

Chevron has sponsored 0.42% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #27 on the list of top corporate sponsors.

“Chevron also sponsors the Dubai Cares Walk for Education, an event to help provide quality education to children in developing countries. In 2019, more than 15,000 participants representing more than 200 nationalities walked alongside millions of children from developing countries who must walk long distances daily to attend school.”

Corporate Giving Information

Chevron matches up to $10,000 in donations made by active employees, while retirees can request matches up to $3,000 annually. The company also offers a volunteer grant program.

17. Delta

Delta has sponsored 0.42% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #27 on the list of top corporate sponsors.

“Supporting healthier global communities, whether every day or when an unexpected disaster strikes, empowers individuals to get the most from every day. Delta’s commitment to action and outreach is exemplified through corporate support and employee engagement opportunities.”

Corporate Giving Information

Delta matches up to $5,000 at a 1:1 ratio to most educational nonprofits, including public and private schools, elementary schools, secondary schools, and colleges.

18. GEICO

GEICO has sponsored 0.42% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #27 on the list of top corporate sponsors.

“Giving back and making our communities stronger. It may not sound like the work of a large insurance company. It may even sound too serious for the folks who bring you the quirky commercials and adorable Gecko! At GEICO, however, our commitment to provide outstanding community service is no less than our goal to provide excellent customer service to our policyholders.”

Corporate Giving Information

GEICO matches donations up to a 2:1 ratio, depending on the organization type, with a maximum of $1,000.

19. Boeing

Boeing has sponsored 0.41% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #31 on the list of top corporate sponsors.

“Through purposeful investments, employee engagement and thoughtful advocacy efforts, Boeing and its employees support innovative partnerships and programs that align with our strategic objectives, create value and help build better communities worldwide.”

Corporate Giving Information

Boeing matches employee donations at a 1:1 ratio, while retirees, spouses, and domestic partners receive a .5:1 match. The maximum match amount is $10,000.

20. The Home Depot

The Home Depot has sponsored 0.40% of nonprofits in a database of nonprofits that publicly list their sponsors, placing them at #34 on the list of top corporate sponsors.

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Social Responsibility Is No Longer Optional… It’s Expected By 60%+ Of Consumers, 80%+ Of Employees and Over 78% Of Investors.

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The OnMyWay Texting And Driving Foundation – A 501(c)(3) organization

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